ABOUT ATAA
We started ATAA from a shared love of fashion, summer, and travel — and from living in Norway, a country where winter seems to last forever. When the cold months arrive, stores fill with heavy layers and dark tones, but our minds are always somewhere warmer. For us, winter doesn’t mean the end of summer — it means dreaming, planning, and chasing it.
Our goal was simple: to bring summer energy into the winter season. Even when it’s cold outside, we believe you should be able to feel inspired, confident, and ready for your next destination. Swimwear isn’t just for one season — it’s for a lifestyle, a mindset, and the freedom to travel whenever you can.
Our Name
ATAA comes from the initials of the founders. It represents our bond, our shared vision, and the idea that something powerful can be created when different stories come together as one. Just like our brand, ATAA is about identity, connection, and owning who you are.
Our Values
We believe in quality over fast fashion. Every piece is designed with intention, focusing on fit, comfort, and longevity rather than trends that fade quickly. Sustainability matters to us — not only in how our swimwear is made, but in how we grow as a brand.
Inclusivity is at the heart of everything we do. We live in a world where cultures, bodies, and identities coexist. There is no single definition of sexy, beauty, or confidence. Sexy is personal, powerful, and different for everyone.
Our Swimwear
Our swimwear is designed to be:
• Comfortable and flattering
• Made to stand out
• Thoughtfully produced with sustainability in mind
As we grow, we want to give back — not only by taking care of the planet, but by contributing to non-profit organizations, especially those supporting children in need. We are building more than a brand; we are building a community where our flaws are our strength, and where confidence comes from being unapologetically yourself.
Our Inspiration
Our designs are inspired by who we are and where we come from — a blend of cultures, stories, and backgrounds. You’ll find a touch of Africa, a touch of Latin America, and a touch of Scandinavia in everything we create.
We draw inspiration from fun, freedom, and femininity — from feeling sexy no matter what that looks like. Our swimwear is meant to empower, not define you.
The People Behind ATAA
We are two girls who have been best friends for over ten years — one born in Congo, the other born in Cuba — both raised in a small town in Norway. Different roots, shared dreams, and one vision: to create swimwear that celebrates diversity, confidence, and summer as a state of mind.
